eMusic Brings Music Discovery to Daily life with Guerilla, Print, Out-Of-House and Cellular Advertising and marketing

New York, NY (Vocus) December 13, 2010

Nowadays eMusic launches its 1st branding campaign in four a long time, concentrated on differentiating the digital music club by delivering irreverent and engaging experiences that capture the essence of music discovery. The campaign formulated by freshly appointed innovative agency Sarkissian Mason and media agency TargetcastTCM, utilizes humor, passion and expertise to appeal to significant music fans who want to learn, very own and know much more about music. Sarkissian Mason and TargetcastTCM will use a variety of media in inventive methods to communicate the knowledge of eMusic membership.

“Serious music followers crave serendipitous discovery mixed with in-depth info,” mentioned Jean Mischler, eMusic VP of Client Acquisition. “We wanted to show how eMusic is exclusive although getting genuine to music culture. Sarkissian Mason developed engaging approaches to get music fans to discover about and become members of eMusic.”

To carry music discovery to life, Sarkissian Mason has eMusic embarking on a guerilla “Road Show” that will enable pedestrians to encounter their “next favored band” by means of music video clip projections on the sides of buildings in major urban places through the U.S. Artists featured incorporate Greatest Coast, No Age and Sonny and the Sunsets. Particular hypersonic speakers will beam the sound right at the audience. Spectators will get lighters to give an irreverent wink to the display. eMusic members and those who examine in on Facebook, Twitter or Foursquare will get distinctive eMusic swag like iron-on decals and free of charge music downloads. Individuals can see the complete show and interviews with the bands at http://www.emusic.com/roadshow .

The eMusic “Road Show” begins in New York Metropolis on December 13 and travels by means of a throw-back rock ‘n roll inspired van to Atlanta, Miami, Austin, L.A., and Chicago by means of Could 2011.

The campaign also consists of the “Impossible Concert” print campaign that pays tribute to the artform of concert posters. The artists in the “impossible concert” lineup were picked by eMusic editors simply because of their musical connection, which is explained in greater depth on the eMusic website at http://www.emusic.com/rollingshow . The campaign is set to start in the December 23 issue of Rolling Stone and will include a sequence of collectible poster prints.

“With eMusic we have the chance to develop promoting experiences that showcase eMusic’s capacity to connect with music followers on an emotional degree,” explained Patrick Sarkissian. “This audience is hunting for methods to fulfill their hunger to learn, know and knowledge more music and eMusic provides that.”

The campaign will also be supported by on the internet video clip advertisements, e-mail advertising and marketing and partnership initiatives. The following tactic to launch in the spring is an OOH/mobile campaign called “Hear/Here” that provides insider information on musical landmarks in significant markets.

About eMusic

eMusic (http://www.emusic.com ) is a digital music club. With a more immersive, authentic music encounter and better rates than mass market place digital music merchants, it is the finest way for music lovers and informal music followers to broaden their music assortment. eMusic brings together award-profitable editorial, a state-of-the-art recommendations method, and social media functions to present the most musical context for an enthusiastic local community of music followers, file labels, and artists alike. Clients are encouraged to take a look at music with subscription pricing that rewards discovery at a much better appeal than any legal competitor. eMusic also sells downloadable audio books from all key audio e-book publishers. Primarily based in New York with an office in London, eMusic is offered in the U.S., Canada, the E.U., Norway and Switzerland. eMusic.com Inc. is owned by Dimensional Associates, Inc., the personal equity arm of JDS Money Management, Inc.

NOTE: eMusic and the eMusic logo are both registered trademarks or trademarks of eMusic.com Inc. in the USA or other countries. All Rights Reserved. All other trademarks are the house of their respective owners

Contact:

Cathy Halgas Nevins, eMusic

212-201-9201 or cnevins(at)emusic(dot)com

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